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Ezz Eldin El Nattar, Chairman of Ascendant Global, a Division of The Ascendant Group Invited to Give Keynote at Arab Marketing & PR Summit

Located at the Safir Hotel in Cairo, Egypt, from October 5th – 7th, 2017, the Arab Marketing & PR Summit is a wonderful opportunity to highlight innovative insights, new experiences, radical changes in the market as well as new media technology. There will be keynote speeches and panel discussions conducted by both regional and international […]

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In Memory of Hezekiah Griggs – More Than A Client, A Person That Impacted The World

The Ascendant Group organization mourns the loss of an incredibly talented young CEO, youth advocate, and inspirational figure Hezekiah Griggs III. We had the pleasure of working with this 28 year old transformative figure that impacted an entire generation for nearly 4 years. Hezekiah passed away on Thursday, December 22nd, shortly after midnight. Our hearts […]

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Ascendant Group has been Awarded the 2016 Corporate Brand Strategy Firm of the Year for Excellence in CEO Branding by Wealth and Finance 2016 Business

Following extensive voting and research conducted over the past two months, Ascendant Group was awarded the above achievement for excellence in what it does best: CEO Branding Wealth & Finance International (www.wealthandfinance-intl.com) is a monthly publication, dedicated to delivering high quality informative and up-to-the-minute global business content.  Developed by a highly skilled team of writers, editors, […]

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What Americans Think About CEOs Speaking Out – Important CEO Branding Takeaways

A recent report on the topic of CEO Activism recently came out and it has huge takeaways regarding CEO branding.  Here are some highlights.  Contact us with your questions about CEO activism and its role as part of the mix in building a strong CEO brand. CEO Activists Reap Rewards; But Not Without Incurring Risks […]

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Kobe Bryant’s 60 Point Finale and what he has taught us about CEO and personal branding

This is our client John Salmons as he was guarding Kobe Bryant which he did many times over his 10+ year career.  Here is what John said about Kobe before his big game last night:  "It always took your 100% focus to guard Kobe! Seeing the Lakers on the schedule was always a game I […]

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Creating an Authentic Brand

  A huge branding trend of 2016 is blurring the lines between companies and their audiences: authenticity. The public is craving content that is genuine from companies they follow. It has been shown that consumers engage more with companies that make an effort to build a relationships than faceless companies that seem unapproachable. People like […]

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Ascendant Group launches office in Cairo to expand CEO Branding focus globally

Vantage BDS, an Egyptian business development solutions company signed a partnership agreement with Ascendant Group, the global frontrunner in CEO Branding. Ascendant’s unique service focuses predominantly on emphasizing and spotlighting to the public, the outstanding capabilities and expertise of professionals who are leading organizations and institutions within both the private and public sectors, which positively […]

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5 BRANDING TRENDS YOUR SMALL BUSINESS CAN’T IGNORE

When you’re a small business owner, it can be tempting to stick to tried and true methods for branding and promoting your business. However, the marketplace is constantly evolving, so what worked last year isn’t guaranteed to work this year. Because branding largely determines how your customers view your business, it’s critical to be in […]

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Ascendant Group Branding Launching Global Division

The Ascendant Group, known for designing and executing successful PR strategies to enhance the personal profiles of CEOs and executives, announced it has launched a global division. “We’ve built a company focused on exceeding the high expectations of an executive clientele – and we are thrilled to officially expand our services on the global scale.” […]

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6 Steps For Creating A Better Company Culture Through Play

While change has always been a necessary component of business, never before has the pace of change come at organizations as rapidly as it is occurring today. To survive, leaders need to engage their employees in the creation of an “adaptive culture.” Without a resilient and adaptive culture, organizations are finding it increasingly hard to […]

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PR evolved

Abandon preconceived notions about public relations (PR). Today, public relations is a cross-platform communications action reliant upon traditional and digital PR strategies, as well as social engagement, content marketing, brand publishing, media relations, inbound content, SEO strategies and limitless creativity. Today, PR includes social media, blogging, online reputation management, brand journalism, content strategies, thought leadership […]

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