A huge branding trend of 2016 is blurring the lines between companies and their audiences: authenticity.
The public is craving content that is genuine from companies they follow. It has been shown that consumers engage more with companies that make an effort to build a relationships than faceless companies that seem unapproachable.
People like knowing what your Brand has to offer but people love knowing the people behind the brand. Knowing that big name companies are run by people just like them ignites trust and gives them meaning for supporting a brand. With the explosion of social media brands now have more opportunities to connect with their audiences on a personal level than ever before.
Ascendant Strategy helps grow and connect your brand to the audience you desire through PR campaigns, social media management, brand strategy development and more.