Ascendant Group launches office in Cairo to expand CEO Branding focus globally

Vantage BDS, an Egyptian business development solutions company signed a partnership agreement with Ascendant Group, the global frontrunner in CEO Branding. Ascendant’s unique service focuses predominantly on emphasizing and spotlighting to the public, the outstanding capabilities and expertise of professionals who are leading organizations and institutions within both the private and public sectors, which positively impacts the credibility of such entities, ultimately inducing a higher confidence level from stakeholders and enhancing their top line revenue.

“The success of any organization or institution depends primarily on the capabilities and performance of its people, from top management to all functional and operational personnel,” says Ezz Eldin El Nattar, CEO of Vantage BDS and now Partner in the new Ascendant Global Division. “However, a capable leader is the driver of success and therefore it is important to all stakeholders to be aware of the competence, aptitude and success stories of such a leader.” On entering into this partnership Ascendant Group CEO Raoul Davis added “Ezz ran the 9th largest business in Egypt at one time we couldn’t think of a better person to head our global outreach efforts in the region. We’ve had success in the United States, China, and Peru and look forward to helping CEOs in the region increase their visibility by raising their level of recognition within both their industry as well as the global audiences.”

Ascendant Group for over a decade have developed a proprietary 5 phase brand model, which has created a proven framework through which they execute a custom built brand acceleration program using core components such as brand strategy, public relations, social media, design, strategic alliance development, and book deals/marketing.

The official signing ceremony for this exclusive partnership occurred during the CEOs Summit, which will be held at the Cairo Marriott Hotel in January 2016.

About Vantage BDS

Vantage BDS is a business development solutions consultancy, established in 2003 with a mission to provide a wide range of organizations within the MENA Region with effective, state-of-the-art solutions to complex business-related problems. Their clientele range from startups to multi-million dollar enterprises within the private, public and government sectors. Utilizing their vast professional network and capitalizing on the diverse corporate experiences of their consultants, Vantage BDS has successfully developed and executed a series of creative business development projects and strategies, which have positively impacted the bottom lines of their clients in the most challenging times. Vantage BDS is an associate member of Global Trade Matters, the private sector think tank for economic and political reform policies.

About Ascendant Group

Built on referrals and inspired by trust since 2004, Ascendant utilizes a proprietary CEO brand development and implementation model that is amongst the most integrated in the world. With a clientele that ranges from multibillion dollar Chinese companies to mid size companies in the U.S., and retired professional athletes with business ventures, Ascendant offers a vast experience across a number of industries. Recently the company was named a Founding Member of the Forbes Agency Council; a designation reserved for some of the world’s leading agencies. You can learn more at www.ascendantstrategy.net

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