In a recent Forbes article on cause conscious efforts Scott Petinga was referenced for the final point around
establishing a foundation exemplifying above-and-beyond efforts and intentions. See the full article here – https://www.forbes.com/sites/forbesagencycouncil/2017/05/10/three-strategies-to-capitalize-on-cause-conscious-consumerism/2/#52ea2d676c8c
A long-time client of Ascendant, Scott Petinga, has overcome numerous hardships, including a battle with cancer, to enjoy massive success as an entrepreneur and now author of the book No One Ever Drowned in Sweat.
A proponent of B Corp and sustainable philanthropy as a business model, Petinga proves profit and philanthropy can go hand in hand. Businesses and entrepreneurs can do the same by becoming a certified B Corp.
The process involves meeting higher and more rigorous standards in the realms of social and environmental performance, accountability and transparency as set by B Lab, the founding organization behind the B Corps concept. Status as a certified B Corp helps enable businesses to achieve B Lab’s stated goal of aspiring to “use the power of markets to solve social and environmental problems.”